Explore the dynamic field of marketing management with MGT201, a comprehensive course designed to provide students with a deep understanding of marketing principles, strategies, and practices. From market analysis to brand management, this course covers the essential aspects of marketing management, empowering students to develop effective marketing plans and strategies.
 
Course Highlights: 
Introduction to Marketing: Understand the role and importance of marketing in organizations and society, including its impact on business growth and profitability.
Market Analysis: Learn how to conduct market research, analyze consumer behavior, and identify market opportunities and trends.
Marketing Strategy: Explore the process of developing marketing strategies, including segmentation, targeting, positioning, and differentiation.
Product and Brand Management: Gain insights into product development, branding strategies, product lifecycle management, and brand equity.
Pricing Strategies: Understand the factors influencing pricing decisions and learn how to develop pricing strategies that align with organizational objectives.
Promotion and Advertising: Explore various promotional methods and advertising techniques, including traditional and digital marketing channels.
Distribution and Channel Management: Learn about distribution channels, logistics, and supply chain management in the context of marketing.
Customer Relationship Management (CRM): Understand the importance of building and maintaining customer relationships and explore CRM strategies and tools.
Marketing Metrics and Analytics: Gain proficiency in measuring marketing performance and analyzing marketing data to inform decision-making.
Ethical and Social Responsibility: Explore ethical issues and social responsibility considerations in marketing, including sustainability and corporate social responsibility (CSR).
 
Who Should Enroll:
MGT201 is ideal for students pursuing degrees in marketing, business administration, or related fields, as well as professionals seeking to enhance their marketing skills and knowledge. This course is suitable for aspiring marketing managers, brand managers, product managers, and anyone interested in pursuing a career in marketing or related fields.